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Positano Live on TV

01-06-2007

Friday 1 June 2007 h 5.00 pm
RAI UNO Television directly from Spiaggia Grande of Positano.
This dramatically beautiful town clinging to the cliff face as if about to cascade into the turquoise waters below, has become synonymous with beach fashion. Positano’s elegant shop windows are full of displays of brightly coloured robes, bikinis, bags, and Bermuda shorts all made in cool linen, gauze and cotton.
Positano is now home not only to skilled tailors but also to master cobblers, indeed, this is the place where to abandon your shoes and replace them with a pair of hand crafted sandals, made to measure whilst you wait. Positano is also the perfect spot to pick up that special coral cameo or even to order that oh so glamorous wedding dress!
Protected from the Northern winds by the Lattari Mountains, Positano has a mild and dry climate. The structure of the town is very original; its buildings cling, in tiers to the rock face. The small houses, all huddling on top of each other, so characteristic of Positano, form the subject of endless photos. The vibrant colors; the white of the buildings, forming a perfect canvas for the bright flowers which decorate the houses, and the small artisans', shops with their multihued cloths, present the visitor with a vista which is almost difficult to believe. Then there is the smell of the leather used for making sandals, and the restaurants specialised in fish dishes, and the bustle of every day life...
Fashion
From white to floral patterned, the cloths and materials used by the local artisans are an essential part of ‘Moda Positano’, now a recognised label. This fashion phenomenon, exploded in the nineteen fifties as a symbol of freedom, transgression and madness against the rigid dress codes of the period. In addition to clothing, Positano is known for the production of accessories. The Positano sandals, flip flops, wooden and cork clogs, and cloth slippers with rope soles, are made by famous shoe makers, and by cobblers, who are able to create pairs of shoes, by hand, on request, while the customers wait outside.

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